Sé Sneaky

A band's debut EP needs to make a strong impression. Usually a release tour is the vehicle to get it out, but in this case that was not possible. The approach? Release a promotional video that pulls the audience directly into the songs with generative visuals.

ARLEQUINO is an alternative hard rock band. Unknown, but with a self-produced debut EP and an eagerness to get it out. With the constraint of operating as a "remote band", a gigging schedule wasn't yet on the cards so an alternative strategy was needed to make some (more) noise. We developed a promotional video capturing both the energy of the songs and the technical nature of how the band produces its sound. In devising a way to map the songs to the visuals we reduced it to its most immediate and let the sound intensity drive everything. Then we threw in some agents to fly around the scene and let these little guys also spell out the video's text placements.

The video's success is measured by a new group of fans that is steadily growing to the point that they will be the noise makers at the first gigs in 2017. Later in 2017 there will be more music released and no doubt generative visuals to accompany it.

The visuals were produced from a newly built openFrameworks application written in C++ and some GLSL (shaders) for lighting effects. The application has a universal code design such that it can be adapted to a multitude of use cases. Specifically new movements and visualisations of the agents can be easily written and plugged in.

Source code: GitHub

Made for: ARLEQUINO

My role: direction, visual concept and development

• C++
• openFrameworks
• Shaders